{"id":11452,"date":"2025-05-19T23:28:19","date_gmt":"2025-05-20T02:28:19","guid":{"rendered":"https:\/\/tudumblog.com\/?p=11452"},"modified":"2026-03-06T11:42:37","modified_gmt":"2026-03-06T14:42:37","slug":"artificial-intelligence-in-commerce-learn-how-to-use-it-to-personalize-customer-service-products-and-services","status":"publish","type":"post","link":"https:\/\/tudumblog.com\/en\/artificial-intelligence-in-commerce-learn-how-to-use-it-to-personalize-customer-service-products-and-services\/","title":{"rendered":"Artificial intelligence in commerce, learn how to use it to personalize customer service, products, and services"},"content":{"rendered":"<p><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"> Since the popularization of <em><strong>AI<\/strong><\/em> (<em>artificial intelligence<\/em>), many people have started to use them frequently and productively in their daily lives, especially in the commercial environment.<br \/><\/span>If you have a business, it is very likely that you have already asked yourself: <strong>how can I use artificial intelligence in commerce?<\/strong><\/p>\r\n<p>The possibilities are diverse: marketing, content creation, automation, security, data analysis, among others. However, one of the most promising applications with the potential for lasting impact is undoubtedly <strong>data-driven personalization<\/strong>.<\/p>\r\n<p><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"> By using behavioral data and consumer preferences, artificial intelligence in commerce makes it possible to significantly improve customer service, products and services offered in a personalized way for each customer.<\/span><\/p>\r\n<p>Those who already adopt this approach report significant gains in customer experience, especially in retail. <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"> Companies that invest in personalization with AI are able to adapt their offers to the individual needs of each customer, which results in greater satisfaction, loyalty and increased sales. In this article, you will discover how <strong>artificial intelligence in commerce<\/strong>, applied to data-driven personalization, is revolutionizing the way companies connect with their consumers and how your business can also benefit from this transformation.<br \/><\/span><\/p>\r\n<h2>What is artificial intelligence in commerce, applied to <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">data-driven personalization<\/span>?<\/h2>\r\n<p><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"> <strong>Data-driven personalization<\/strong> represents the union between the scale of mass production and individual customization. This approach allows companies to offer unique experiences, shaped from real consumer data. <\/span> <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"> With the support of <strong>artificial intelligence in commerce<\/strong>, it is possible to automatically analyze large volumes of information, such as browsing behavior, preferences, purchase history and previous interactions, to personalize everything from customer service to the products and services that will be offered.<\/span><\/p>\r\n<h3 data-start=\"643\" data-end=\"658\">Benefits:<\/h3>\r\n<ul data-start=\"660\" data-end=\"993\">\r\n<li data-start=\"660\" data-end=\"778\">\r\n<p data-start=\"662\" data-end=\"778\"><strong data-start=\"662\" data-end=\"698\">Increased Customer Satisfaction<\/strong>: Artificial intelligence allows companies to better understand the behavior and preferences of each consumer.<br \/>With this data, it is possible to offer personalized recommendations, more relevant communications and tailored shopping experiences. This makes the customer feel valued and, consequently, more satisfied. A practical example: e-commerce sites that show suggestions based on browsing history tend to have higher conversion rates and lower cart abandonment.<\/p>\r\n<\/li>\r\n<li data-start=\"780\" data-end=\"883\">\r\n<p data-start=\"782\" data-end=\"883\"><strong data-start=\"782\" data-end=\"803\">Greater Loyalty<\/strong>: When consumers realize that a brand understands their needs and offers exactly what they are looking for, the relationship of trust is strengthened.<\/p>\r\n<p>Artificial intelligence helps to create this bond by adapting products, services and even after-sales service to each customer&#8217;s profile. This creates a positive cycle: the more personalized the service, the greater the chance of repeat purchases and referrals to new customers.<\/p>\r\n<\/li>\r\n<li data-start=\"885\" data-end=\"993\">\r\n<p data-start=\"887\" data-end=\"993\"><strong data-start=\"887\" data-end=\"913\">Operational Efficiency<\/strong>: In addition to improving the customer experience, artificial intelligence in commerce also optimizes internal processes.<br \/>AI-based tools can automate everything from customer service (such as chatbots that resolve common queries) to inventory control, demand forecasting and marketing campaign management. This reduces rework, minimizes human error and lowers operational costs, allowing the team to focus on more strategic tasks.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<h2 data-start=\"1000\" data-end=\"1032\">Practical Applications of Artificial Intelligence in Commerce<\/h2>\r\n<h3 data-start=\"1034\" data-end=\"1065\">1. Product Recommendation<\/h3>\r\n<p data-start=\"1067\" data-end=\"1145\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">AI systems analyze previous browsing and purchasing behavior to suggest relevant products, increasing the chances of conversion.<\/span><\/p>\r\n<h3 data-start=\"1147\" data-end=\"1177\">2. Personalized Marketing<\/h3>\r\n<p data-start=\"1179\" data-end=\"1257\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Email campaigns and ads are tailored based on customer preferences and history, making communication more effective.<\/span><\/p>\r\n<h3 data-start=\"1259\" data-end=\"1290\">3. Product Customization<\/h3>\r\n<p data-start=\"1292\" data-end=\"1370\">Companies offer options for customers to customize products, such as choosing colors, sizes, or adding names, to suit individual preferences.<\/p>\r\n<h2 data-start=\"1377\" data-end=\"1419\">Implementing Artificial Intelligence\u00a0Personalization in Commerce<\/h2>\r\n<h3 data-start=\"1421\" data-end=\"1443\">Essential Steps:<\/h3>\r\n<p data-start=\"1448\" data-end=\"1547\"><strong data-start=\"1448\" data-end=\"1467\">1. Data Collection: <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Use tools to gather information about customer behavior and preferences.<\/span><\/strong><\/p>\r\n<h3 data-start=\"486\" data-end=\"549\">How to Collect Data: What to Retain and Which Tools to Use<\/h3>\r\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11459 size-full\" src=\"http:\/\/tudumblog.com\/wp-content\/uploads\/2025\/05\/Artificial-intelligence-in-commerce-min.jpg\" alt=\"Artificial intelligence in commerce\" width=\"751\" height=\"551\" \/><\/p>\r\n<p>Personalization starts with <strong data-start=\"579\" data-end=\"617\">relevant, well-organized data<\/strong>. Here&#8217;s what you need to retain and how to do it.<\/p>\r\n<h4 data-start=\"669\" data-end=\"705\">\ud83c\udfaf What data is important:<\/h4>\r\n<ul data-start=\"707\" data-end=\"1080\">\r\n<li data-start=\"707\" data-end=\"782\">\r\n<p data-start=\"709\" data-end=\"782\"><strong data-start=\"709\" data-end=\"731\">Browsing data<\/strong>: pages accessed, time on each page, clicks.<\/p>\r\n<\/li>\r\n<li data-start=\"783\" data-end=\"848\">\r\n<p data-start=\"785\" data-end=\"848\"><strong data-start=\"785\" data-end=\"804\">Purchase data<\/strong>: items purchased, average ticket, frequency.<\/p>\r\n<\/li>\r\n<li data-start=\"849\" data-end=\"944\">\r\n<p data-start=\"851\" data-end=\"944\"><strong data-start=\"851\" data-end=\"878\">Declared preferences<\/strong>: filters used, favorited products, completed questionnaires.<\/p>\r\n<\/li>\r\n<li data-start=\"945\" data-end=\"1007\">\r\n<p data-start=\"947\" data-end=\"1007\"><strong data-start=\"947\" data-end=\"977\">Interactions with customer service<\/strong>: chats, emails, complaints.<\/p>\r\n<\/li>\r\n<li data-start=\"1008\" data-end=\"1080\">\r\n<p data-start=\"1010\" data-end=\"1080\"><strong data-start=\"1010\" data-end=\"1032\">Data demographics: <\/strong>location, age, gender, device used.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<h4 data-start=\"1082\" data-end=\"1114\">Collection tools:<\/h4>\r\n<div class=\"_tableContainer_16hzy_1\">\r\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\r\n<table class=\"w-fit min-w-(--thread-content-width)\" style=\"border-collapse: collapse;\">\r\n<thead>\r\n<tr>\r\n<th style=\"border: 1px solid #00000029; padding: 8px;\">Tool<\/th>\r\n<th style=\"border: 1px solid #00000029; padding: 8px;\">What it does<\/th>\r\n<th style=\"border: 1px solid #00000029; padding: 8px;\">Free?<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>Google Analytics 4<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Tracks navigation, clicks, and conversions<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Yes<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>Hotjar<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Heatmaps, session recordings<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Yes<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>Typeform or Tally.so<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Creates interactive forms for preferences<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Free &amp; Paid<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>Microsoft Clarity<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">AI-powered navigation analysis (heatmaps + sessions)<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Yes<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>Meta Pixel \/ TikTok Pixel<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Tracks user behavior for ad campaigns<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Yes<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<\/div>\r\n<p>\ud83d\udd0e <strong data-start=\"1866\" data-end=\"1890\">Expert tip<\/strong>: Use <strong data-start=\"1896\" data-end=\"1904\">UTMs<\/strong> in your URLs to track where each click is coming from and which campaign is generating the most interest.<\/p>\r\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\r\n<p><strong data-start=\"1552\" data-end=\"1579\">2. Data Analysis with AI<\/strong>: <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Employ machine learning algorithms to interpret the data collected.<\/span><\/p>\r\n<h3 data-start=\"1995\" data-end=\"2056\">AI Tools for Custom Data Analysis<\/h3>\r\n<p data-start=\"2058\" data-end=\"2141\">Data analysis with AI turns numbers into intelligent decisions and automations.<\/p>\r\n<h4 data-start=\"2143\" data-end=\"2176\">\ud83e\udde0 What to analyze:<\/h4>\r\n<ul data-start=\"2178\" data-end=\"2374\">\r\n<li data-start=\"2178\" data-end=\"2229\">\r\n<p data-start=\"2180\" data-end=\"2229\">Audience segments with similar behavior.<\/p>\r\n<\/li>\r\n<li data-start=\"2230\" data-end=\"2267\">\r\n<p data-start=\"2232\" data-end=\"2267\">Most clicked products by segment.<\/p>\r\n<\/li>\r\n<li data-start=\"2268\" data-end=\"2301\">\r\n<p data-start=\"2270\" data-end=\"2301\">Cart abandonment patterns.<\/p>\r\n<\/li>\r\n<li data-start=\"2302\" data-end=\"2331\">\r\n<p data-start=\"2304\" data-end=\"2331\">Best times to buy.<\/p>\r\n<\/li>\r\n<li data-start=\"2332\" data-end=\"2374\">\r\n<p data-start=\"2334\" data-end=\"2374\">Products frequently bought together.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<h4 data-start=\"2376\" data-end=\"2411\">\ud83e\udd16 Tools that do this:<\/h4>\r\n<div class=\"_tableContainer_16hzy_1\">\r\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\r\n<table class=\"w-fit min-w-(--thread-content-width)\" style=\"border-collapse: collapse;\">\r\n<thead>\r\n<tr>\r\n<th style=\"border: 1px solid #00000029; padding: 8px;\">Tool\/AI<\/th>\r\n<th style=\"border: 1px solid #00000029; padding: 8px;\">Type<\/th>\r\n<th style=\"border: 1px solid #00000029; padding: 8px;\">Free?<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>ChatGPT (with Advanced Data)<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Structured data analysis<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Yes (with border)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>Microsoft Power BI<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Dashboard with predictive insights<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Yes<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>Looker Studio (Google)<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Connects with GA4, BigQuery etc<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Yes<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>Piwik PRO<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Alternative to Google Analytics<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Free and Paid<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>Segment + Twilio Engage<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Segmentation + automatic campaigns<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Paid<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\r\n<div class=\"absolute end-0 flex items-end\">\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<p data-start=\"3088\" data-end=\"3286\">\ud83d\udca1 <strong data-start=\"3091\" data-end=\"3107\">Real example<\/strong>: You can import Hotjar data + your e-commerce sales into Looker Studio and see patterns like &#8220;users who click on the filter <strong>X(example)<\/strong> buy <strong>Y(example)<\/strong> 30% more often&#8221;.<\/p>\r\n<p data-start=\"1664\" data-end=\"1781\"><strong data-start=\"1664\" data-end=\"1701\">3. Integration with Sales Systems<\/strong>: <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Adapt sales systems to use the information analyzed to personalize the customer experience.<\/span><\/p>\r\n<h3 data-start=\"3293\" data-end=\"3358\">Integration with Sales Systems: Platforms and Advantages<\/h3>\r\n<p data-start=\"3360\" data-end=\"3525\">Integration allows you to transform analysis into action, such as showing personalized products, sending specific offers or reordering the digital storefront for each user.<\/p>\r\n<h4 data-start=\"3527\" data-end=\"3601\">\ud83d\uded2 Main e-commerce platforms with support for personalization:<\/h4>\r\n<div class=\"_tableContainer_16hzy_1\">\r\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\r\n<table class=\"w-fit min-w-(--thread-content-width)\" style=\"border-collapse: collapse;\">\r\n<thead>\r\n<tr>\r\n<th style=\"border: 1px solid #00000029; padding: 8px;\">Platform<\/th>\r\n<th style=\"border: 1px solid #00000029; padding: 8px;\">Main advantages<\/th>\r\n<th style=\"border: 1px solid #00000029; padding: 8px;\">Free?<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>Shopify + Apps<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">AI apps for recommendations (e.g. Wiser, LimeSpot)<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Paid<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>Nuvemshop + Autonix<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Automates personalized emails based on profile<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Paid<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>WooCommerce + Jetpack AI<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Total flexibility with plugins<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Free + plugins<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>Tray Commerce<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Brazilian support, CRM integration and basic AI<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Paid<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>VTEX (Enterprise)<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Scalability and robust AI integrated<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">On request<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>\ud83d\udca1 <strong data-start=\"4358\" data-end=\"4369\">Example<\/strong>: In Shopify, you can use the &#8220;<em>LimeSpot Personalizer<\/em>&#8221; app to change the order of displayed products based on a user&#8217;s browsing history \u2014 without writing a single line of code.<\/p>\r\n<\/div>\r\n<\/div>\r\n<p data-start=\"1786\" data-end=\"1887\"><strong data-start=\"1786\" data-end=\"1807\">4. Continuous Feedback<\/strong>: <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Implement mechanisms to collect customer feedback and adjust strategies as needed.<\/span><\/p>\r\n<h3 data-start=\"4564\" data-end=\"4602\">Continuous Feedback Mechanisms<\/h3>\r\n<p data-start=\"4604\" data-end=\"4682\">Listening to your customers helps you fine-tune your personalization strategies.<\/p>\r\n<h4 data-start=\"4684\" data-end=\"4717\">\u00a0How to get actionable feedback:<\/h4>\r\n<ul data-start=\"4719\" data-end=\"5016\">\r\n<li data-start=\"4719\" data-end=\"4804\">\r\n<p data-start=\"4721\" data-end=\"4804\"><strong data-start=\"4721\" data-end=\"4749\">Smart forms.<br \/><\/strong>After the purchase, or service, the customer receives a form asking, for example: \u201cDid you like our product\/service?\u201d<\/p>\r\n<\/li>\r\n<li data-start=\"4805\" data-end=\"4849\">\r\n<p data-start=\"4807\" data-end=\"4849\"><strong data-start=\"4807\" data-end=\"4848\">Ratings with conditional questions.<\/strong><br \/>Assessments with conditional questions are feedback forms that <strong data-start=\"70\" data-end=\"108\">adapt to the user&#8217;s answers<\/strong>, that is, <strong data-start=\"119\" data-end=\"199\">the next questions change based on what the person answered previously<\/strong>. Usually the answers have the options <strong>YES<\/strong>, or <strong>NO<\/strong>, or something objective.<\/p>\r\n<\/li>\r\n<li data-start=\"4850\" data-end=\"4911\">\r\n<p data-start=\"4852\" data-end=\"4911\"><strong data-start=\"4852\" data-end=\"4910\">Heatmaps and session recordings (via Clarity or <a href=\"https:\/\/www.hotjar.com\" target=\"_blank\" rel=\"noopener\">Hotjar<\/a>)<\/strong>.<\/p>\r\n<\/li>\r\n<li data-start=\"4912\" data-end=\"5016\">\r\n<p data-start=\"4914\" data-end=\"5016\"><strong data-start=\"4914\" data-end=\"5015\">Monitoring of chats and most used words in support (via <a href=\"https:\/\/manychat.com\" target=\"_blank\" rel=\"noopener\">Manychat<\/a>, <a href=\"https:\/\/www.jivochat.com\" target=\"_blank\" rel=\"noopener\">JivoChat<\/a>, <a href=\"https:\/\/intercom.com\" target=\"_blank\" rel=\"noopener\">Intercom<\/a>)<\/strong>.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<h4 data-start=\"5018\" data-end=\"5041\">Useful tools:<\/h4>\r\n<div class=\"_tableContainer_16hzy_1\">\r\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\r\n<table class=\"w-fit min-w-(--thread-content-width)\" style=\"border-collapse: collapse;\">\r\n<thead>\r\n<tr>\r\n<th style=\"border: 1px solid #00000029; padding: 8px;\">Tool<\/th>\r\n<th style=\"border: 1px solid #00000029; padding: 8px;\">Specific utility<\/th>\r\n<th style=\"border: 1px solid #00000029; padding: 8px;\">Free?<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>Survicate<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Feedback with conditional logic<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Yes (limited)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>JivoChat with CRM<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Monitors recurring complaints and questions<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Yes<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>AI Intercom<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Support with sentiment analysis<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Paid<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\"><strong>Trustpilot \/ Verified Reviews<\/strong><\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Ratings with feedback detailed<\/td>\r\n<td style=\"border: 1px solid #00000029; padding: 8px;\">Free and Paid<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<\/div>\r\n<h2 data-start=\"1894\" data-end=\"1928\">Ethical Challenges and Considerations<\/h2>\r\n<ul data-start=\"1930\" data-end=\"2257\">\r\n<li data-start=\"1930\" data-end=\"2036\">\r\n<p data-start=\"1932\" data-end=\"2036\"><strong data-start=\"1932\" data-end=\"1956\">Data Privacy<\/strong>: <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">It is essential to ensure security and consent in the collection and use of customer data.<\/span><\/p>\r\n<\/li>\r\n<li data-start=\"2038\" data-end=\"2137\">\r\n<p data-start=\"2040\" data-end=\"2137\"><strong data-start=\"2040\" data-end=\"2057\">Transparency<\/strong>: <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Clearly informing how data will be used increases consumer trust.<\/span><\/p>\r\n<\/li>\r\n<li data-start=\"2139\" data-end=\"2257\">\r\n<p data-start=\"2141\" data-end=\"2257\"><strong data-start=\"2141\" data-end=\"2177\">Avoid Algorithmic Discrimination<\/strong>: <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Ensure that algorithms do not reproduce bias or exclude specific groups.<\/span><\/p>\r\n<\/li>\r\n<\/ul>\r\n<h2 data-start=\"4614\" data-end=\"4631\">FAQs on\u00a0Artificial Intelligence powered personalization in commerce:<\/h2>\r\n<\/div>\r\n\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1747853058670\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>1. Is AI-driven personalization feasible for small businesses?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Yes, with affordable AI and data analytics tools, small businesses can implement effective personalization strategies.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1747853165553\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>2. How to ensure the privacy of customer data?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">By adopting transparent collection practices, obtaining explicit consent and using robust security measures to protect information.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1747853191631\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>3. Which industries besides retail can benefit from data-driven personalization?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Industries such as healthcare, education, and financial services can also apply personalization to improve the customer experience.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1747853201990\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>4. Does AI-driven personalization replace human service?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Not necessarily. It complements human service, allowing professionals to focus on more assertive and meaningful interactions.<\/p>\r\n<h2>\ud83d\udd17 Recommended reading on Tudum blog<\/h2>\r\n<p>If you are looking to understand which professional path makes the most sense for your current stage, career, side projects, or entrepreneurship, we have gathered all our content on these topics in a comprehensive article about <strong data-start=\"367\" data-end=\"401\">Professions &amp; Entrepreneurship<\/strong>, designed to help you see your options more clearly.<br data-start=\"454\" data-end=\"457\" \/>\ud83d\udc49 <strong><a href=\"https:\/\/tudumblog.com\/en\/professions-entrepreneurship-possible-paths-to-build-a-career-income-and-new-professional-projects\/\" target=\"_blank\" rel=\"noopener\">Click here <\/a><\/strong>to read the article.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Conclusion on the application and use of artificial intelligence in commerce:<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"751\" height=\"551\" class=\"wp-image-11453\" src=\"http:\/\/tudumblog.com\/wp-content\/uploads\/2025\/05\/Artificial-intelligence-in-commerce-2-min.jpg\" alt=\"Artificial intelligence in commerce\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Artificial intelligence in commerce<\/strong> is not just a trend, it is a strategic transformation that is already shaping the present and future of commerce.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">By using AI to interpret massive volumes of data about consumer behavior and preferences, companies can deliver highly relevant, almost tailored experiences at scale. This means that each customer is treated uniquely, with personalized offers, recommendations and communications, which increase satisfaction and connection with the brand.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In addition, businesses that invest in artificial intelligence gain agility and precision in internal processes, are able to make faster and more informed decisions, reduce waste and increase operational efficiency. This generates a significant competitive advantage, especially in an increasingly competitive and volatile market.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In short, AI applied to commerce allows companies to stop just selling and, in fact, <strong>understand and serve their customers better<\/strong>. Those who implement this technology with strategy and purpose not only follow market changes, but lead them and take advantage of all the opportunities that transform the world and markets.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Did you like it? Share this article with someone you know who is a trader, it can really help improve their sales and business!<\/strong><\/p>\r\n\r\n\r\n\r\n<h2>\ud83d\udd17 Recommended reading on Tudum Blog<\/h2>\r\n<p class=\"wp-block-paragraph\">If you want to better understand how technology and news impact daily routines, work, consumption, and everyday decisions, we have gathered all our content on this topic in a complete pillar article about <strong data-start=\"358\" data-end=\"379\">Technology &amp; News<\/strong>, created to help you follow trends with more clarity and less information overload.<br data-start=\"463\" data-end=\"466\" \/>\ud83d\udc49 <a href=\"https:\/\/tudumblog.com\/en\/technology-news-understand-how-to-use-and-benefit-from-innovations-that-impact-your-daily-life\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"469\" data-end=\"504\">Click here <\/strong><\/a>to read the article.<\/p>\r\n<p><br \/><strong><a href=\"https:\/\/tudumblog.com\/en\/cat\/professions-and-entrepreneurship\/\">Click here<\/a><\/strong> for more content on Professions &amp; Entrepreneurship.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Since the popularization of AI (artificial intelligence), many people have started to use them frequently and productively in their daily lives, especially in the commercial environment.If you have a business, it is very likely that you have already asked yourself: how can I use artificial intelligence in commerce? The possibilities are diverse: marketing, content creation, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,151],"tags":[192],"class_list":["post-11452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professions-and-entrepreneurship","category-technology-and-news","tag-artificial-intelligence-in-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Artificial intelligence in commerce, learn how to use it to personalize customer service, products, and services - Tudum blog<\/title>\n<meta name=\"description\" content=\"Discover how to use artificial intelligence in commerce to personalize customer service, products and services, and increase loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tudumblog.com\/en\/artificial-intelligence-in-commerce-learn-how-to-use-it-to-personalize-customer-service-products-and-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artificial intelligence in commerce, learn how to use it to personalize customer service, products, and services\" \/>\n<meta property=\"og:description\" content=\"Discover how to use artificial intelligence in commerce to personalize customer service, products and services, and increase loyalty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tudumblog.com\/en\/artificial-intelligence-in-commerce-learn-how-to-use-it-to-personalize-customer-service-products-and-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Tudum blog\" \/>\n<meta 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